How to Prevent the Business from Becoming a Shipwreck

Internal forces command our attention. External forces make us successful. Internal forces are loud. External forces are silent. When external forces are ignored, we use speculation, assumption, or the highest paid opinion to make decisions. Internal forces put everyone, at every level of an organization, at risk of drowning in a sea of busy-ness. External forces that govern our effectiveness are things like: Customer preferencesCompetitive…

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