How to Avoid Getting Snared by the Busy-ness Trap
Customers need proof. Proof that we are what we say we are. Proof that we get them. Proof that we care. Proof that we’re capable, reliable, and trust-worthy. Proof that we’re in it for the long haul. Proof that we’re right for them. The best businesses create a continuous stream of proof—they walk their talk, again and again and again and again…. How to best…