How to Avoid Getting Snared by the Busyness Trap
Customers need proof. Proof that we are what we say we are. Proof that we get them. Proof that we care. Proof that we’re capable, reliable, and trust-worthy. Proof that we’re in it for the long haul. Proof that we’re right for them. The best businesses create a continuous stream of proof—they walk their talk, again and again and again and again…. How to best create proof is a big…