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How To Keep Your Business On Track In Our Irrational, New World

Humans are irrational. Yes, we're capable of being rational, but for the most part we go with what “feels right”.  We love novelty, but cling to familiar. We’re hard wired to seek out newness, but fear change. We travel to new, exotic places only to spend our time in a familiar hotel (with a Starbucks in the lobby). We love new for its dark, dangerous…

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