How to Increase Your Sales by Abolishing the Hassle Factor

To earn and keep a customer, whatever we offer has to be worth it to them. "It" is a manifested outcome at a reasonable cost, and cost is more than dollars and cents. It's the total time, effort, information, & money necessary to acquire their outcome. Time, effort, and information are part of their experience. They are the hassle factor part of what the customer…

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