The Real Reason Customers Come Back (Again and Again and Again)
“I like cake. It makes my body happy!” — Zach, age 6 No one wants a slice of cake. Instead, we want how the cake makes us feel as it melts into our mouth and lights up our brain. What do people really want when they go to a nice restaurant? Sensory appeal?Belonging? Companionship?Social status? What do people really want when they go to a…