Fear is a performance killer. Fear tells us we’re not good enough. Even confidence is shattered by fear. Only courage can stand up to it. Courage gets us moving in spite of fear. But fear has a secret. It needs idleness. Mountain climbers only feel fear when they stop climbing. Excitement, engagement, and flow are in the climb—in the active pursuit. Growth is in the climb.…
To earn and keep a customer, whatever we offer has to be worth it to them. "It" is a manifested outcome at a reasonable cost, and cost is more than dollars and cents. It's the total time, effort, information, & money necessary to acquire their outcome. Time, effort, and information are part of their experience. They are the hassle factor part of what the customer…
Humans are irrational. Yes, we're capable of being rational, but for the most part we go with what “feels right.” We love novelty, but cling to familiar. We’re hard wired to seek out newness, but fear change. We travel to new, exotic places only to spend our time in a familiar hotel (with a Starbucks in the lobby). We love the excitement of new, but…