How to Cash in on the Golden Opportunity Concealed within this Incredibly Common Business Problem
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How to Cash in on the Golden Opportunity Concealed within this Incredibly Common Business Problem

The best businesses seem to sense what the customer needs and immediately respond with value. In fact, they deliver a continuous flow of value. They know that lulls, in which the customer must wait, dissolve trust and feed doubt.  Minimizing wait time delivers bottomline results, but wait time can be tough to pin down. It's sneaky. It hides in pathways, in cars & trucks, in…

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How to Increase Your Sales by Abolishing the Hassle Factor

To earn and keep a customer, whatever we offer has to be worth it to them. "It" is a manifested outcome at a reasonable cost, and cost is more than dollars and cents. It's the total time, effort, information, & money necessary to acquire their outcome. Time, effort, and information are part of their experience. They are the hassle factor part of what the customer…

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Why Less is More When It Comes to Delighting Customers

This last Sunday I found myself at a popular Chinese restaurant in San Fransisco, renown for their fried chicken wings. The customer experience is… um… strict. Prospective customers must sign up on a dry erase board and wait for their name to be called. Names are hurriedly called out by a hair-trigger host. If there’s no immediate response, he moves on (erasing the “no-show.”) If…

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