“I like cake. It makes my body happy!” — Zach, age 6

No one wants a slice of cake. We want how the cake makes us feel as it melts into our mouth. 

What do we really want when we go to out to eat?

• Belonging?
• Companionship?
• Status?

What do we really want when we go to a hair stylist?

• Confidence?
• Self-actualization?

Research has revealed that decisions are guided by emotion.

Customers want good feelings with their purchase. The way a business makes someone feel is why they choose it over alternatives.

Good feelings are the secret sauce that brings your customer back.

Quality and consistency are essential, but the secret sauce brings people back.

What’s your secret sauce?

Feature photo by Toa Heftiba on Unsplash